Privacy Policy

Introduction

Welcome to Little Hope Care Homes. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with data protection laws, specifically the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

At Little Hope Care Homes, we provide residential care and related services to children, families, and care staff. We act as a Data Controller for personal information we collect and process, and in some cases, we may act as a Data Processor on behalf of other organisations, such as Local Authorities or Health Professionals.
We value your privacy and are committed to protecting your personal information. This policy explains your rights, the data we collect, and how we use it.

2. Contact Information

If you have any questions or concerns about how we process your personal data, please contact us using the details below:

Data Protection Officer:
Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues, if you feel that we have not adequately addressed your concerns. You can contact the ICO at www.ico.org.uk.

3. Your Rights in Connection with Personal Information

Under data protection laws, you have the following rights regarding your personal data:

 

• • Right to be Informed about how your personal data is processed.

• • Right to Access the personal data we hold about you (via a Subject Access Request).

• • Right to Correct any inaccurate or incomplete data we hold about you.

• • Right to Erasure of your personal data, where applicable.

• • Right to Object to the processing of your data for specific purposes, such as direct marketing.

• • Right to Restrict Processing of your personal data.

• • Right to Data Portability, allowing you to request a copy of your data in a machine-readable format.

• • Right to Withdraw Consent at any time if we are processing your data based on consent.

If you wish to exercise any of these rights, please contact us using the details provided above.

4. The Data We Collect

We collect the following categories of personal data depending on your relationship with us (e.g., staff, care recipients, or other connected individuals):

 

• • Identity Data: Name, title, date of birth, gender, marital status, etc.

• • Contact Data: Address, email address, telephone numbers.

• • Special Category Data: Health data, ethnic background, social care records, criminal convictions (where applicable).

• • Technical Data: IP address, browser type, device details, usage data.

• • Marketing and Communications Data: Preferences for receiving marketing and other communications.

• • Profile Data: Job title, feedback, interests.

We also collect aggregated data, such as statistical information derived from your personal data that does not identify you directly.

5. How We Collect Your Personal Data

We collect personal data from various sources, including:

 

• • Direct Interactions: You may provide us with your personal data when you:
    

     

    • • Register for care services.
    • • Apply for a job or work as an independent contractor.
    • • Register for marketing communications or subscribe to newsletters.
    • • Complete surveys or provide feedback.

• • Automated Technologies: As you interact with our website, we may collect technical data through cookies, server logs, or other technologies.

• • Third-Party Sources: We may obtain personal data from:
    

     

    • • Local authorities, health professionals, or other agencies involved in providing care services.
    • • Publicly available databases, such as the Electoral Register or Companies House.

6. How We Use Your Personal Data

We will only use your personal data when the law permits. The most common lawful bases for processing your data are:

 

• • Consent – Where you have given us clear consent to process your data (e.g., for marketing communications).

• • Contractual Necessity – Where processing is necessary for the performance of a contract (e.g., providing care services).

• • Legitimate Interests – Where processing is necessary for our legitimate interests (e.g., improving our services or preventing fraud).

• • Legal Obligation – Where processing is required to comply with legal or regulatory requirements.

• • Vital Interests – Where processing is necessary to protect someone’s life (e.g., emergency situations).

We may use your data for the following purposes:

 

• • To provide care and support services.

• • To manage our relationship with you.

• • To assess and process job applications.

• • To send marketing communications if you have opted in.

• • To comply with legal obligations (e.g., reporting to authorities).

7. Sharing Your Personal Data

We may share your personal data with third parties in the following circumstances:

 

• • Service Providers: IT support, cloud storage providers, or other services that help us deliver our services.

• • Professional Advisors: Lawyers, accountants, auditors, and other professional services.

• • Authorities: Regulatory bodies, law enforcement agencies, and other public authorities where required by law.

We ensure that any third parties who process your data do so in accordance with data protection laws and under contractual obligations to protect your privacy.

8. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data from unauthorised access, use, disclosure, alteration, or destruction. This includes encryption, access controls, and regular security audits.

Third-party service providers that process your data are also required to comply with similar security standards.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal or regulatory requirements. We will securely delete or anonymise your data once it is no longer needed.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience on our website. Cookies help us remember your preferences, improve website functionality, and analyse traffic. You can disable cookies through your browser settings if you prefer, though this may affect some features of the website.

For more detailed information on how we use cookies, please refer to our Cookie Policy on our website.

11. Marketing Communications

We may send you marketing communications about our services if you have opted in to receive them. You can opt out of marketing communications at any time by following the unsubscribe links in the emails or by contacting us directly.

12. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or technological advances. We encourage you to review this policy regularly to stay informed about how we are protecting your data.

13. Third-Party Links

Our website may contain links to other third-party websites. We are not responsible for the privacy practices of these websites, and we encourage you to review their privacy policies before submitting any personal data